중기부, 브랜드케이 4기 제품 모집 나서

중소벤처기업부는 우수 중소기업 제품의 판로 지원을 위해 17일부터 브랜드케이 4기 제품을 모집한다고 16일 밝혔다.

브랜드케이는 제품은 우수하나 인지도 부족으로 해외 진출 등에 어려움을 겪는 중소기업을 위해 2019년 중기부에서 만든 국가대표 공동상표로 현재 총 190개 제품이 있다. 선정된 제품에는 로고 사용 권한을 2년간 부여하고, 홍보 및 판촉을 통해 판로를 지원한다.

브랜드케이 1기 기업인 망고슬래브의 네모닉라벨 프린터는 국내외 구매자 모임시 ‘브랜드케이’를 활용해 2021년 아마존을 통해 미국, 독일, 일본 등 8개국에 수출길을 열어 지난해 11월 기준 수출액이 전년 대비 424% 증가한 96만3000달러를 기록했다.

[ⓒ 세계일보 & Segye.com, 무단전재 및 재배포 금지]

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