When you hear “game company”, you probably think of names like Nintendo, Sony and Microsoft, but maybe you should rather think Apple . According to documents presented in the lawsuit between Apple and Epic It turns out that Apple earns huge sums on games – significantly more than other game players.
In the figures presented in the lawsuit, it was estimated that Apple earned about $ 8.5 billion in 2019, writes Wall Street Journal .
According to the company Sensor Tower, which follows sales figures related to Apple’s App Store, Apple should have earned 15.9 billion dollars on the entire App Store in 2019. 69 percent of this should have been gaming revenue, which means about 11 billion dollars.
In other words – significantly larger than other game players. In fact, so much so that they earned more on games than Microsoft, Nintendo, Activision Blizzard and Sony combined in 2019, according to
Wall Street Journal .)
The big difference is of course that Apple does not make games itself, but gets the revenue via the App Store and the Apple Arcade game service. On the App Store, they take 30 percent of all revenue, and mobile gaming is known to be an extremely popular genre.
This was also what made the gaming company Epic sue Apple, because they thought Apple’s terms were too restrictive, and instead wanted to charge users outside the App Store. However, the lawsuit ended in Apple’s favor, with the judge dismissing Apple’s monopoly. However, Apple had to adjust to its terms, and will let companies link to payment solutions directly from the app , so that they do not have to pay a “cut” to Apple.
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