How Instagram wants to reinvent itself in 2022

FILE PHOTO: The Instagram application is seen on a phone screen

29.12.2021

The scandals that Instagram has faced this year are not addressed by Adam Mosseri.

The Instagram Boss Adam Mosseri posted a video on Twitter sharing how wants to reinvent the social media platform in the coming year.

“We consider who we are, what we value, and what kind of change we are making in the world want,” says Mosseri.

More transparency and focus on messaging planned

Among other things, Instagram wants to become more transparent in general and create better ways for creators to earn money with Instagram. Since messaging is the primary form of communication, according to Mosseri, this feature should also be given more attention via the portal.

According to him it was for It is generally important for users to understand how Instagram works if they want to use the portal in the best possible way.

Mosseri does not name scandals

On the scandals that are happening on social media -Platform and the parent company Meta (formerly Facebook) faced this year – but Mosseri does not go directly into it. Among other things, internal documents in 2021 caused sharp criticism. It stated that the app had a negative impact on the mental health of young people, primarily girls.

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