How to build a better bike-share program

This story is part of theCities + Solutions serieswhich chronicles surprising and inspiring climate initiatives in communities across the U.S. through stories of cities leading the way. For more solutions stories like these, subscribe to theLooking Forward newsletter.


Geoff Coats still remembers how he felt when, in May 2020, all 1,350 bicycles in New Orleans’s popular bike-share program vanished.

“It was horrible,” says Coats, who managed the service, called Blue Bikes, for its owner, Uber. “For a lot of people, it was a little bit of PTSD from Hurricane Katrina, when the national chains could have reopened weeks after the storm but stayed away. It felt like, once again, when we’re down, we get kicked.”

Blue Bikes, which New Orleans launched in 2017 to reduce emissions and offer reliable transportation to low-income residents, was flourishing before COVID shut down the city. It had recently converted all its pedal bikes to electric and was in the process of doubling its fleet. But Uber paused the program when the pandemic hit, then spun it off to the micromobility company Lime as part of its investment in that company. Lime wanted to bring electric scooters to New Orleans. The city wasn’t interested in scooters and eventually canceled the contract. Seemingly overnight, the bikes were gone.

Of the nearly 300 bike-share and scooter-share programs in North Americamore than half are privately owned, a figure that is quickly growing. That leaves most micromobility programs vulnerable to market whims, a precarious position for a mode of transportation upon which many people depend. Lime’s departure could have been the end of bike sharing in New Orleans. Instead, Coats began devising a plan to bring it back.

But this time, he decided, Blue Bikes would be run by the community it served.

***

The origins of New Orleans’s bike-share program date to the aftermath of Hurricane Katrina. As New Orleans began to imagine what rebuilding could look like, residents called for better transportation options. In a city of more than 375,000, about one in five New Orleanians does not own a car. Without reliable transit, getting anywhere — to work, the supermarket, a doctor’s appointment — is difficult.

New Orleans built its first bike lane in 2008. Within seven years, it had over 100 miles of lanes and trails, including Lafitte Greenway, a park connecting the French Quarter to other neighborhoods. As biking infrastructure grew, so did the community’s ambitions. “They started to say, ‘Hey, other cities are starting to do this thing called bike share,’” says Coats. “‘What if we could do that?’”

New Orleans’s first foray into bike sharing started promisingly enough: In 2016, the city signed a five-year agreement with Brooklyn-based bike-share outfit Social Bicycles (later renamed Jump) and hired Coats, an entrepreneur and lifelong cyclist, to manage the program. Blue Bikes launched in 2017 with 700 bicycles. But then, in 2018, came the first of two ownership changes as the program bounced from Jump to Uber to Lime.

It felt like, once again, when we’re down, we get kicked.”

– Geoff Coats

Although New Orleans canceled its contract with Lime, it still wanted bike-sharing options. “The city was very committed to the original goals of providing affordable, equitable transportation,” says Dan Jatres, New Orleans’s infrastructure projects administrator. “So the conversation shifted to, ‘What is the next step?’”

As Coats packed up the warehouse and said goodbye to employees he had to lay off, he started making plans to revive Blue Bikes. He donated Jump’s bike stands and tools to local nonprofit Bike Easy, under the condition that it would return them if he managed to relaunch Blue Bikes. He secured financial support from the program’s original title sponsor, Blue Cross and Blue Shield of Louisiana, as well as the Greater New Orleans Foundation. Within three months, Coats and his sponsors were ready to approach the city.

They proposed that Blue Bikes be run by a new nonprofit called Blue Krewe. The city would provide space for bike racks and waive permit fees. The two funders would provide the capital for startup costs, including a fleet of bicycles. The City Council unanimously agreed. By September 2021, residents were kicking their legs over 500 shiny new rides in neighborhoods throughout New Orleans. Since then, they’ve made more than 289,000 trips.

Two cyclists on Blue Bikes ride down a park path

Cyclists in New Orleans take a spin on electric bicycles owned by the community-focused nonprofit bike-share program Blue Bikes. Courtesy of the Friends of Lafitte Greenway

***

Jatres says switching to a nonprofit model has allowed New Orleans to build a bike-share program better aligned with the city’s goals of providing affordable, equitable transportation. “If you’re a private company, you ultimately have a profit motive,” he says. “And that’s not always in line with providing transportation in areas that have historically been underserved.”

Blue Bikes costs less to use now — just 15 cents per minute, or $25 a month for a membership. People who use Medicaid or SNAP benefits pay only $4. The program covers roughly the same area as before, but Blue Krewe has a review process to ensure bikes are distributed equitably. There is an emphasis on connecting people in less advantaged areas to their jobs downtown and in the French Quarter.

Coats is especially proud that Blue Krewe has abandoned the gig-economy employment model and hired 20 full-time mechanics, technicians, and other employees who earn a living wage with health and retirement benefits. “We wanted to ensure that [transportation] equity wouldn’t be delivered on the backs of an inequitable labor model,” he says.

Read Next

Patrick Urbine, Blue Krewe’s community engagement manager, says the nonprofit model lets him design programs people need, without worrying about whether his ideas are scalable across a multinational company. Blue Bikes offers 30-minute ride vouchers to people who attend fitness classes in Lafitte Greenway. It also covered rides to flu and COVID vaccine appointments, and is expanding a program that locates stations near health clinics in underserved areas.

“One of the riders I chatted with lost 40 pounds because he was riding Blue Bikes every single day,” says Urbine. “It is proof that Blue Bikes are a form of affordable, healthy, and fun transportation for folks.”

***

In December, New Orleans released its new climate action plan. It calls for half of trips within the city to be non-automotive by 2030. Blue Bikes will play an important role in reaching that goal — the plan calls for expanding its fleet from 800 to 2,000 bikes.

Right now, the Blue Bikes fleet is about half as big as it was under Uber, underscoring one tradeoff that comes with eschewing corporate stewardship: Funding is harder to come by. “We’re doing more incremental growth at a pace that matches the financial realities,” says Jatres. “While that’s different from a private system, I think ultimately it will be more sustainable.”

The number of bike- and scooter-share programs in North America is rising. From 2020 to 2021, such programs grew by about one-third. As more cities embrace micromobility options, Coats believes New Orleans’s community-driven approach can serve as a model.

Launching such a program, he says, is easier than when he started in 2016. “Now there are people who will sell you bikes, there are people who have the management software, the apps.” To other places considering a nonprofit model, he recommends leveraging what those companies can provide and focusing on what they cannot: a genuine connection to the people being served. “You know your community better than anyone will.”


Explore moreCities + Solutions:


Note: This article have been indexed to our site. We do not claim legitimacy, ownership or copyright of any of the content above. To see the article at original source Click Here

Related Posts
Science in the White House: Has Biden Delivered? thumbnail

Science in the White House: Has Biden Delivered?

This article appeared in the January/February 2022 issue of Discover magazine as "Science Under Biden." Become a subscriber for unlimited access to our archive.On Nov. 7, 2020, Joe Biden addressed the nation as president-elect for the first time. The will of the people, he declared, was “to marshal the forces of science and the forces of hope in the…
Read More
Space photo of the week: Ancient 'labyrinth of night' on Mars, one of the biggest mazes in the solar system thumbnail

Space photo of the week: Ancient ‘labyrinth of night’ on Mars, one of the biggest mazes in the solar system

Noctis Labyrinthus, as seen by Mars Express. (Image credit: ESA/DLR/FU Berlin, CC BY-SA 3.0 IGO) What it is: A rift valley called Noctis Labyrinthus ("labyrinth of night")When it was released: Jan. 24, 2024Where it is: Between Valles Marineris and Tharsis on MarsWhy it's so special: Noctis Labyrinthus is unlike anywhere else in the solar system.
Read More
Hyperbolic Stretching Review: Does it Work? thumbnail

Hyperbolic Stretching Review: Does it Work?

The Hyperbolic Stretching Program is one of the advanced result-oriented fitness programs that encourage you to unleash your performance potential within 4 weeks. This gender-specific program developed by Alex Larrson works to improve your entire body flexibility to reach optimal performance in stretching exercises.Everyone wants a strong and healthy body. Though it takes time and…
Read More
Identification of mobile genetic elements with geNomad thumbnail

Identification of mobile genetic elements with geNomad

MainMobile genetic elements (MGEs) are selfish genetic entities that, unlike cellular organisms, are unable to self-replicate and, instead, rely on host cells and cellular machinery to propagate. MGEs are associated with all domains of life and encompass elements with various replication and mobility strategies, such as plasmids and viruses. These elements are ubiquitous in nature
Read More
Redwire back on acquisition trail with deal for QinetiQ Space thumbnail

Redwire back on acquisition trail with deal for QinetiQ Space

by Jason Rainbow — October 3, 2022 QinetiQ is helping to develop a demonstrator for Skimsat, a small satellite platform designed to operate in very low Earth orbit. Credit: Thales Alenia Space TAMPA, Fla. — British defense firm Qinetiq is selling its Belgian commercial satellite systems division to Redwire, a U.S.-based consolidator of space infrastructure.
Read More
Index Of News
Consider making some contribution to keep us going. We are donation based team who works to bring the best content to the readers. Every donation matters.
Donate Now

Subscription Form

Liking our Index Of News so far? Would you like to subscribe to receive news updates daily?

Total
0
Share