© REUTERS / DADO RUVIC
The Facebook parent Meta is currently blocking accounts that have the word Meta in their name. What meta account owners say about it.
Since Facebook in Meta must be online -Accounts with the designation “Meta” in their name fear for their existence. Mark Zuckerberg announced the new company name in October . “Meta” comes from the Greek and means “next level”. For Facebook, Meta should become “the next level in history”. With the “Metaverse”, the US group wants to create a virtual world for e-commerce, online communication and the like.
The renaming came at just the right time. So there were with the “ Facebook files “, the whistleblower Frances Haugen had revealed loads of negative media coverage. The US giant Meta is not making itself very popular even now. Meta is now apparently trying to paralyze accounts that have “Meta” in their name, even if some of these have already existed for decades.
“I would not have expected any effects”
10 days ago the Instagram account of a Viennese woman who has been for more than 5 years the Instagram account @ metaware operates ( we reported ). She operates with Metaware.Wien for some time now a shop in which she has been selling handmade gifts “for nerds and geeks”.
“When Facebook changed its name to Meta, I to be honest, first of all rolled my eyes. I’m a big fan of the prefix, but only meta, I find it very unimaginative and meaningless. At that time, however, I definitely didn’t think that it would affect me, ”said Krüger-Schöller about futurezone Nobody put it in their mouths yet, but I think they are planning something with that exact name and thought they would get away with closing the little shop in Austria. Nobody will notice that. But I don’t give up that easily, ”says the shop owner. The ban is tragic for the businesswoman because she often starts collaborations with artists via Instagram.
Katja Krüger-Schöller from Metaware.Wien
© Metaware
“I notice young artists there and write to them directly” , says Krüger-Schöller. Communication with customers is also often done via Instagram. “It was all gone from one day to the next,” says the owner of Metaware.Wien. The social media service also complained about Krüger-Schöller that she was pretending to be “someone else” initiated the “official way” to get their Instagram account back and uploaded a copy of their ID. “There was no answer.” Meta has not yet officially responded to repeated requests from futurezone. Unlike the Metaverse account, Krüger-Schöller still cannot access her Instagram account.
Metalab notices accounts with the same name
All companies and persons must now who have the name “Meta” in their name, trembling for their existence? The Wiener Hackerspace Metalab , which has been around for over 10 years, is also affected by the similarity of names. “At first I didn’t think much about it, after all, Meta is used often enough in other places and we are quite clearly separated from the Meta group,” says Michael Happl from the Metalab in an interview with futurezone.
“However, recently many websites have appeared with meta- or metalab in their names dealing with the metaverse. I’m a little worried that we will be drowned in it or that we will be associated with it, “says Happl.
Oliver Suchanek aka” Fussel “runs Metalab den for the Hackerspace Instagram account @ metalab_leaks . Suchanek wants to watch closely what happens to other Instagram accounts that have Meta in their names. “If the account was blocked, I thought about renaming the account,” said Suchanek.
This is what the Hackerspace Metalab looks like in 2D …
© screenshot
“Don’t become dependent on Facebook”
The owner the advertising agency Meta-Physics eU , Maria Pflug-Hofmayr, however, has had her company Facebook account since Has been shut down for some time or is no longer actively using it to advertise their company. “I’ve been saying for years that you should be careful not to become too dependent on Facebook – and now Meta – and instead rely on your own pages. A lot of people have already paid for it, ”says the Viennese graphic artist and astronomy specialist. “In this regard, Facebook is intransparent and short-sighted.” The current approach shows this again clearly.
She also gives an example: A few years ago, Facebook personalized its own Page for companies very heavily advertised and announced that personalized pages are preferred, according to Pflug-Hofmayr. Many companies then had their Facebook pages designed lavishly, but from one day to the next – between Christmas and New Year’s Eve – the personalization was simply turned off again. “The money that went into branding was spent in vain.” Therefore, it is better to distance yourself from Facebook – or now Meta – as an entrepreneur *. By the way, you can find Pflug-Homayr on Instagram under a different name: @ der_orion .
The first account with Meta in the name that was blocked was for a New Yorker. She has @ metaverse since more than 10 years used for their art projects. “Your account was blocked because you pretend to be someone else”, so the message in the app. With the help of the New York Times she recaptured the account – after months – back. The owner of Metaware.Wien now hopes that she will succeed in doing something similar. She definitely doesn’t want to give up.
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