It starts to be boring, but the truth is that the world of streaming is getting more and more expensive. In fact, this time, it’s not even the fact that we have most of our favorite projects distributed across different platforms, each with its own monthly subscription… It’s also in the apparently annual price increase of each one of these platforms.
A great example of this is Netflix, the dominating force of this world, which last year significantly increased prices, and apparently, after having already done so again in the United States, is now preparing to raise prices again, for all packages, on European soil.
Can you imagine paying €20 per month to access the 4K package? Especially at a time when Netflix wants to end account sharing? It starts to be too much… But it will undeniably happen in the near future.
Well, first of all, let’s try to understand why these increases!
Netflix continues to increase in price! Do you know why?
It is therefore increasingly apparent that year after year, streaming multimedia content starts to get expensive , perhaps too expensive.
After all, we are in 2022 for less than a month, and the phenomenon of price increases has already started to show its old face. After all, Netflix announced an increase of ~2$, on all packages, in the United States. The third price increase on the platform since 2019.
In this way, Netflix’s ‘standard’ base package is now significantly more expensive than the competition. A package, which does not even offer the much-desired 4K resolution. So, if you want the most desired package, you will have to pay even more (20$/20€), compared to what rival services are able to offer.
Still, it seems that Netflix will not have to bear the consequences of these increases.
These increases came to stay!
This is a trend that should continue for some time. Unfortunately, after an unprecedented pandemic, streaming services don’t have much left to grow. However, even so, they continue to invest as never before, to keep their subscriber base active.
In addition, truth be told, at least in the case of Netflix, those responsible for the service know that they can increase the price, because users will continue to pay, without huffing.
Customers love the content, and that’s why, even with increases, they will remain loyal to the platform.
Why so much increase?
As we said above, despite the fact that the number of active subscriptions has stagnated, the truth is that in In the streaming world, investment is a must. It is necessary to have more films, documentaries, series, in all categories, to keep users happy and attached to the screen, and of course, to get new customers from other platforms.
Thus, from In order to increase investment, you have to get the money somewhere. In other words, in our pocket.
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