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Often-Overlooked
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This Often-Overlooked Strategy Is Actually an Advertising Breakthrough — and It’s Here to Stay
Opinions expressed by Entrepreneur contributors are their own. There was a time when both media experts and members of the public would have scoffed at the very concept of connected television (CTV), but now it’s here to stay, and more popular than ever. According to the Leichtman Research Group, 80% of U.S. households have access…
April 19, 2022