Browsing Tag
Omnicom
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Omnicom is consolidating B2B shop Doremus+Co with Merkley and Partners
By Kristina Monllos • August 30, 2024 • Ivy Liu Agency consolidation once again continues apace. Omnicom’s Doremus+Co, a 121-year-old agency that specializes in business-to-business work, will merge with Merkley and Partners, another Omnicom-owned agency, as of Sept. 30, according to two sources who have been made aware of the change. The move is part
The Rundown: What Omnicom Media Group’s newest acquisition means for performance marketing
October 7, 2021 by Michael Bürgi Omnicom Media Group yesterday announced the purchase of performance marketing agency Jump 450, signaling a few new wrinkles in the agency holding companies’ efforts to diversify and modernize their practices. It’s another sign that brand marketing and performance marketing overlap enough that the lines are getting blurred. And that…