With this Nintendo DS game, everyone can now step into the role of a McDonald’s employee and learn how to create a real Big Mac. McDonald’s once distributed the game “eSmart 2.0” to all of its branches across Japan. Newly hired employees have also been given an accompanying cassette: The “eCrew Development Program”, or “eCDP” for short – an onboarding tool that was dug out in 2020 and shared online. The recently rediscovered main game, on the other hand, has been elusive for both collectors and archivists for years. The excitement about an insight into this bizarre method of work training is all the greater. (Also interesting: McDonald’s – Employees would never eat these products!)
“Forest of Illusion” failed a copy of the game for 300,000 yen, the equivalent of around 2,300 euros. This YouTube video shows in detail how the two gamers managed to get their hands on the highly coveted video game.
Cooking the Big Mac properly? “eSmart 2.0” shows how it’s done!
For those who are ready to infiltrate the world of McDonald’s burger roasters, there’s good news: The quirky video game has been secured and is available for download for anyone interested. But what exactly awaits you?
The player can make recommendations to McDonald’s employees for filling orders from fries to chicken nuggets and give them Teach demonstrations and interactive scenarios. Ultimately, it is a playful training program that demonstrates the processes behind the counter of the fast food chain.
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