Agrofy and Santander sign an alliance to promote the digitization of business in agriculture

Agrofy and Santander sign an alliance to promote the digitization of agricultural businesses

Through the Agrofy marketplace, producers will be able to quote and apply for the granting of pledge loans for the purchase of vehicles

By iProfessional

01/10/2022 – 08.55am

The fintech business platform Agrofy announced an alliance regional with Santander that will allow you to expand your palette of financial products and services within the site, in order to add value to the men and women of the countryside and the agribusiness in Latin America.

Agrofy Pay, which already had the Santander Agrobusiness Agro credit card on its platform since June this year, now adds the possibility of offering online credits within the group’s marketplace for the purchase of vehicles in Argentina.

According to Joaquín Pinnel, Regional Payment Business Unit Head at Agrofy, the alliance is regional in scope: it not only covers Argentina, but also Brazil, Uruguay and other Latin American countries.

“The objective is that the clients of Agrofy can access from our platform the financing options that Santander has available; This time, through a button within the site that will allow producers to simulate credits in the category of vehicles, pick-ups and utility vehicles. In the future, the idea is to add this possibility also for agricultural machinery and agricultural inputs,” Pinnel specified.

For its part, Maximilano Landrein, CEO and founder of Agrofy, also highlighted the importance of the agreement at the regional level. “Adding this type of alliances is key so that we can continue to consolidate ourselves as the benchmarks in the digitalization of agriculture in Latin America,” he stressed.

Through the Agrofy marketplace, producers will be able to quote and apply for the granting of pledge loans

Online sales

Specifically, Whoever is interested in buying a vehicle through Agrofy va to be able to place their data and be evaluated. Thus, the system will show the conditions of the loan that you can access.

The entire procedure will be carried out through Agrofy Pay, Agrofy’s payment platform, which will allow the producer to have special financial benefits and discounts.

” In Argentina, fixed-rate pledge loans will be granted, both for zero kilometer and used vehicles.Clients will be able to carry out an evaluation, set up their loan and obtain approval online, and then continue with the purchase of the vehicle. particular way,” Pinnel explained.

And he added: “It is an alliance that empowers both companies. In our case, because it allows our main partners, who are the producers and the companies that buy and sell online, to have the best financing options in a simpler and more convenient way”.

Agrofy and Santander sign an alliance to promote the digitization of business in agriculture

Diego Calascibetta, Global Head of the Fintech Station of Grupo Santander and responsible for this alliance at the regional and corporate level, commented that “this partnership that we are building between Grupo Santander and Agrofy is part of a strategic plan that we have carried out since the perspective of innovation and the search for new sources of value and alternative origination channels, together with those responsible for the agribusiness in South America We aim to create a strategic relationship, starting with the Argentine market, and that can then be replicated both in Brazil and Uruguay, as well as in the rest of our main markets. ipales in America and Europe”.

For his part, Martín Solano, CEO of Santander Consumer Argentina, stressed: “We know the potential that agriculture has in our country, so we are very excited about this alliance. Agrofy is a strategic partner that helps us continue to position our products in this sector, that we expand our offer in digital channels, and that we can continue helping those who make the countryside their life”.

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