Bang & Olufsen Unveils “Ferrari Collection” audio products in Malaysia

In a groundbreaking collaboration, high-end electronics company Bang & Olufsen has joined forces with automotive giant Ferrari to introduce a special “Ferrari Collection” of headphones and speakers in Malaysia. This new range infuses Bang & Olufsen’s exemplary designs with the iconic Ferrari red, creating an exquisite fusion of aesthetics and brand signature.

The collection includes:
– Beosound 2 Home Speaker priced at RM28,800.
– Beoplay H95 Headphones for RM7,500.
– Beosound Explore Portable Speaker at RM1,600.
– Beoplay EX Earphones available for RM3,000.

Speaking on the occasion, Soren Kokholm, Head of Bang & Olufsen, SEA, reminisced about the shared visionary legacies of Enzo Ferrari, Peter Bang, and Svend Olufsen. He said, “The combination of best-in-class performance, graceful aesthetics, and meticulous craftsmanship brought B&O and Ferrari together to create this collection. It’s elevated by the unrivalled heritage of both brands, making this collaboration one to remember.”

“Much like supercars, they make themselves seen and heard everywhere they go,” remarked Christoffer Poulsen, Senior Vice President of Business Development and Strategic Partnerships at Bang & Olufsen. This signifies a shift from the company’s traditional design approach, which emphasizes seamless integration into home interiors.

Beosound 2 is notable for its 360-degree home audio experience. With design flexibility, smart technology, and a high-grade aluminium cone in Ferrari red, it’s a masterpiece from Factory 5 in Struer.

Beoplay H95, the company’s flagship headphones, boasts custom titanium drivers, adaptive noise cancellation, and a 38-hour battery life. This iteration incorporates Ferrari’s jet-black shade, with exclusive red accents and logo details.

Beosound Explore, designed for adventurers, is a durable, dust and waterproof portable speaker with up to 27 hours of playtime. This special edition comes with Ferrari’s laser-etched Prancing Horse and a distinctive two-tone body.

Beoplay EX, the brand’s powerful true wireless earphones, comes equipped with active noise cancellation, a wireless charging case, and an impressive Ferrari emblem on the right earbud.

The Ferrari Collection can be purchased at select locations, including Aeco HQ Taman Shamelin, Sprint Cass (Metapod) in KLIA 1 and 2, Foto Flash (Flash Gadget) at The Gardens, and upcoming at Streotype, IOI City Mall in Q4. It’s also available at Charlie Care, Penang and B&O, The Gardens.