Ferrari and its parent company Exor have announced many years of cooperation with the LoveFrom studio, which was founded by Jony Ive after leaving the position of Apple chief designer with his friend Marc Newson.
I’ve contributed significantly to the success that Apple is currently experiencing. He determined the direction in which the physical appearance of key product lines went and cooperates externally with Apple even after leaving the employment relationship, he also participated in the design of the new iMacs introduced in the spring .
Where to go further with such a notch in the CV? We haven’t learned much about the studio’s activities in more than two years. Apart from Apple, we only know about the cooperation with Airbnb , which is certainly not a “small fish”, but only the connection with the iconic Ferrari brand can be described as really bombastic message. At the same time, it is a great challenge for LoveFrom, as the design of the Maranello brand is at the top level and has a huge heritage.
that the language of design is universal and can be applied anywhere. And nowhere is it written that it will shape the bodies of future cars, perhaps they will apply their know-how in the interior or in the on-board system. In addition, it will not be just Ferrari, the parent company Exor also has other work for LoveFrom in the field of unspecified luxury products.
Ive and Newson write in the statement: “As Ferrari owners and collectors, we can’t be more excited about partnering with this exceptional company, and especially the design team led by Flavio Manzoni. We see unique and exciting opportunities to work together. ”
Témata článku: Apple, iMac, Design, Airbnb, Ferrari, Studium, Marc Newson, Slavné jméno, Jony Ive, LoveFrom, Automobilka, Exor
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