Canon Announces First Lens in Series of Fixed Focal Length RF Hybrid Lenses

New Portable Speedlite with New Multi-Function Shoe Design Also Available

MELVILLE, N.Y. – WEBWIRE – Thursday, June 6, 2024

Canon U.S.A., Inc., a leader in digital imaging solutions,announced the RF35mm F1.4 L VCM¹lens and Speedlite EL-10 flash. The new RF35mm lens is the first in a series of fixed focal length RF lenses with hybrid video and still design, and the Speedlite EL-10 integrates with Canons new multi-function shoe design, for users of recent Canon EOS cameras.

Answering the needs of many professional high-level photographers, the new RF35m F1.4 L VCM lens can be looked upon as a standard lens for video and still users for example, those who use the EOS R5 and EOS C70 cameras. This lens is the beginning of a new hybrid lens series and with its fixed focal length, fills a gap as there is not a fixed focal length lens wider than 50mm in the L-series until now. Ideal for low-light, the RF35mm F1.4 L VCM lens features a manual iris (aperture) ring which helps provide better control when shooting movies. The lens allows very little focus breathing as focus is moved, and its highlighted by two Aspherical lens elements and two ultra-low Dispersion glass elements. Overall, this lens has the outstanding L-series optical design many professionals have grown accustomed to. In addition, the lens can be used with the newly announced Canon EOS C400 cinema camera, further reinforcing Canons full support of the video market.

The new RF35mm F1.4 L VCM lens is the answer for high-level video in the mirrorless market while also providing still-imaging storytellers the durability and optical performance that is synonymous with Canon lenses, said Brian Mahar, senior vice president & general manager, Canon U.S.A., Inc.

The Speedlite EL-10 flash is designed for the amateur photographer who is stepping into the mirrorless world, and the veteran user who is looking to get reacquainted with flash photography. The multi-function shoe helps the still imagery storyteller by providing immediate access to the flash control menu, and either an on-camera EL-10 or the optional super-compact Speedlite Transmitter ST-E10 assists with triggering from one through up to fifteen off-camera flashes². The Speedlite EL-10 is a radio-based wireless flash with 2^nd-curtain sync capabilities, and leverages four AA batteries instead of a separate battery that requires charging making operation more streamlined for some users. In addition, it features a Custom Flash Mode function, allowing the end-user to register and store up to three sets of flash settings, and is approximately the same size and weight as its predecessor the Speedlite 430EX-III RT while also pushing out the same amount of power. Automatic balanced fill flash is a key benefit to using flash photography, whether during daytime or low-light with slow shutter speed, and the Speedlite EL-10 is an excellent gear bag addition to achieve that creative look in ones photos.

Flash photography is a simple yet versatile way to add drama to ones photos and with Canons steadfast commitment to reliability, the Speedlite EL-10 provides a full-circle Canon shooting experience, continued Brian Mahar, senior vice president & general manager, Canon U.S.A., Inc.

Price & Availability

RF35mm F1.4 L VCM lens is expected to be available in June for an estimated retail price of $1,499.00 and the Speedlite EL-10 is also expected to be available in June for an estimated retail price of $249.99*. For more information, please visit usa.canon.com.

About Canon U.S.A. Inc.

Canon U.S.A., Inc., is a leading provider of consumer, business-to-business, and industrial digital imaging solutions to the United States and to Latin America and the Caribbean markets. With approximately $29.4 billion in global revenue, its parent company, Canon Inc. as of 2023 has ranked in the top-five overall in U.S. patents granted for 38 consecutive years. Canon U.S.A. is dedicated to itsKyoseiphilosophy of social and environmental responsibility. To learn more about Canon, visit us atwww.usa.canon.comand connect with us on LinkedIn athttps://www.linkedin.com/company/canonusa.

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Based on weekly patent counts issued by United States Patent and Trademark Office.

* Specifications, pricing, and availability are subject to change without notice.

¹This product emits low level magnetic flux. If you use an implantable cardiac pacemaker or other medical device and feel abnormalities, please keep away from this product and consult your doctor.

²Speedlite Transmitter ST-E10 is an optional accessory for Wireless off-camera flash control, available through Canon dealers. Speedlite EL-10 is compatible as an on-camera Sender unit or off-camera Receiver unit for wireless flash, along with any previous EX- or EL-series Canon Speedlites or Speedlite Transmitters having RT-based wireless flash capability.

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