55% of China social app users reported having bought or paid for goods or services on a social app, and of those who have made purchases, more than half were between 50 and 250 yuan, with more than 90% below 1000 yuan according to iResearch.
Most consumers have accepted social app advertising as a valid source of product information, but to expand high-end orders, it will need to improve its reputation for reliability and quality.
Users reported that friends’ recommendations had a greater influence on their purchasing decisions than any other factor, but the second and third most important factors were the degree to which they trusted the social app and advertising thereon and whether the ads were relevant to them.
This phenomenon suggests that improvements social apps and social advertising can go a long way towards increasing advertising effectiveness.
This article is an excerpt from CIW Premium article China’s mobile social app users insights 2017
Note: This article have been indexed to our site. We do not claim legitimacy, ownership or copyright of any of the content above. To see the article at original source Click Here
Steel Mill & Co Original Small Book-Shaped Decorative Planter, Ceramic Planter for Home Decor, Cute Bookshelf Decor, Unique Planter for Book Lovers, Classic Titles Bookstack
$32.95 (as of January 23, 2025 19:24 GMT +00:00 - More infoProduct prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on [relevant Amazon Site(s), as applicable] at the time of purchase will apply to the purchase of this product.)
Camp Defense : Protect your squad
$16.99 (as of January 23, 2025 19:19 GMT +00:00 - More infoProduct prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on [relevant Amazon Site(s), as applicable] at the time of purchase will apply to the purchase of this product.)
Stanley Quencher H2.0 Tumbler with Straw 14 oz | Twist On 3-Way Lid | Cupholder Compatible for Travel | Insulated Stainless Steel Cup | BPA-Free | Ash
$20.00 (as of January 23, 2025 19:24 GMT +00:00 - More infoProduct prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on [relevant Amazon Site(s), as applicable] at the time of purchase will apply to the purchase of this product.)
Neenah Index Cardstock, 8.5" x 11", 90 lb/163 gsm, White, Lightweight, 94 Brightness, 300 Sheets (91437)
$12.99 (as of January 23, 2025 19:56 GMT +00:00 - More infoProduct prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on [relevant Amazon Site(s), as applicable] at the time of purchase will apply to the purchase of this product.)
