55% of China social app users reported having bought or paid for goods or services on a social app, and of those who have made purchases, more than half were between 50 and 250 yuan, with more than 90% below 1000 yuan according to iResearch.
Most consumers have accepted social app advertising as a valid source of product information, but to expand high-end orders, it will need to improve its reputation for reliability and quality.
Users reported that friends’ recommendations had a greater influence on their purchasing decisions than any other factor, but the second and third most important factors were the degree to which they trusted the social app and advertising thereon and whether the ads were relevant to them.
This phenomenon suggests that improvements social apps and social advertising can go a long way towards increasing advertising effectiveness.
This article is an excerpt from CIW Premium article China’s mobile social app users insights 2017
Note: This article have been indexed to our site. We do not claim legitimacy, ownership or copyright of any of the content above. To see the article at original source Click Here
Gonggi Korean Game, Korean Folk Game Set (Korean Traditional Play Game)- Jebi chagi, Gong-gi, Biseokchigi, Paeng-y, DDAKJI, Family Travel Games (1 Set)
$19.99 (as of January 14, 2025 19:17 GMT +00:00 - More infoProduct prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on [relevant Amazon Site(s), as applicable] at the time of purchase will apply to the purchase of this product.)
Apple AirPods Pro 2 Wireless Earbuds, Active Noise Cancellation, Hearing Aid Feature, Bluetooth Headphones, Transparency, Personalized Spatial Audio, High-Fidelity Sound, H2 Chip, USB-C Charging
$176.39 (as of January 14, 2025 19:22 GMT +00:00 - More infoProduct prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on [relevant Amazon Site(s), as applicable] at the time of purchase will apply to the purchase of this product.)
Owala Kids FreeSip Insulated Stainless Steel Water Bottle with Straw for Sports, Travel, and School, BPA-Free Sports Water Bottle, 16 oz, All The Berries
$24.99 (as of January 14, 2025 19:22 GMT +00:00 - More infoProduct prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on [relevant Amazon Site(s), as applicable] at the time of purchase will apply to the purchase of this product.)
Bible Reading Tracker Bible Labels Bible Reading Lists Bible Study Stickers For Bible Study Supplies Unique Gifts For People Who Are Getting Ready To Read The Bible (Classic Bookshelf)
$10.21 (as of January 14, 2025 19:17 GMT +00:00 - More infoProduct prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on [relevant Amazon Site(s), as applicable] at the time of purchase will apply to the purchase of this product.)
