Daiso Sangyo / Shinjuku Alta's second new format “Standard Products”

On October 22, Daiso Sangyo No. 2 of “Standard Products by DAISO” with the concept of “a little good is much better.” Opened the store “Shinjuku Alta Store” (Shinjuku-ku, Tokyo).

The “Shinjuku Alta store” has a sales floor area 1.5 times larger than the first store “Shibuya Mark City store” (Shibuya-ku, Tokyo), and has about 2000 items.

“Standard Products” responds to the growing need to use high-quality and comfortable products for a long time, and I think that daily necessities used in everyday life are a little fun. A brand of household goods born in Japan. We specialize in basic and sophisticated designs that are easy to incorporate into our lives, regardless of age or gender. It is a new format of Daiso, which has strengthened product development with an awareness of sustainability and environmental issues such as environmentally friendly materials.

At the Shinjuku Alta store, information that gives rise to a “new standard” lifestyle image, such as product information that utilizes large signage outside and in stores, and product utilization ideas. We aim to strengthen the connection with customers through the transmission.

Products are made in Japan such as towels made of organic cotton, miscellaneous goods made of domestic wood and thinned wood, and tableware produced in Seki City, Gifu Prefecture. We handle miscellaneous goods, living goods such as storage boxes, tableware such as tableware, bags, clothing, and original items such as miscellaneous goods.

The gorgeous decoration is stripped off, the design pursues quality and usability, and the ease of coordination that unifies the texture and color development across categories is a feature. That is.

Approximately 70% will be offered for 330 yen including tax, and 550 yen to 1100 yen including tax.

The soft towel made of organic cotton uses sweet twisted yarn with excellent water absorption, and the autumn / winter color has been added to coincide with the opening of the Shinjuku Alta store. Hand towel (2 sheets), face towel, slim bath towel, bath towel (330 yen to 770 yen including tax), all 8 colors (beige, gray, brown, navy, new colors: blue, khaki, yellow, red ).

Stainless steel knives from Seki City, Gifu Prefecture, which is known as one of the world’s three largest cutlery producing areas, are also available. Bread knives, kitchen knives, and petty knives (1100 yen each including tax) will be sold.

To commemorate the opening, during the period from October 22nd to 24th, if you purchase more than 1650 yen including tax, you will receive an original sticker (first 1000 people each day).

■ Standard Products Shinjuku Alta store
Business hours: 11:00 to 20:30 Subject to change to prevent the spread of new coronavirus infection Holidays: Same as Shinjuku Alta
Address: 3-24-3 Shinjuku, Shinjuku-ku, Tokyo Shinjuku Alta 1F
Sales floor area: 550.4m2 Grand Opening: October 22, 2021
https://standardproducts.jp

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