Dwayne ‘The Rock’ Johnson inks historic partnership with the UFC

International superstar Dwayne ‘The Rock’ Johnson announced a historic partnership with the UFC on Friday.

Johnson has worked with the sports apparel brand Under Armor for years, creating his line of apparel called “Project Rock.” Johnson made the announcement via social media that his “Project Rock” brand has signed a historic deal with the UFC to be the official footwear brand of the fight promotion.

The partnership begins with tomorrow’s UFC 270 pay-per-view event.

HISTORIC.
I’m honored & proud, my @ProjectRock is the OFFICIAL GLOBAL FOOTWEAR PARTNER of the @UFC 🌍
Starting this weekend at #UFC270 NGANNOU vs GANE, all athletes & teams will rep @ProjectRock footwear.
Engineered for the HARDEST WORKERS IN THE ROOM who WALK THE WALK.
~ dj 💪🏾 pic.twitter.com/TInm2iwEz4

— Dwayne Johnson (@TheRock) January 21, 2022

Dana White responds to Nate Diaz: ‘He’ll get a fight when the time comes’

In 2021, the fight promotion’s partnership with Reebok expired and the UFC signed a deal with Venom to be the official athletic sponsor providing fight kits for the promotion. While the clothing deal with Reebok ended in 2021, the shoe partnership didn’t expire until last week.

Johnson has worked with the UFC before, appearing at the UFC 244 weigh-in holding the “BMF Belt” for the staredown between Jorge Masvidal and Nate Diaz. Following the fight, Johnson appeared inside the octagon and put the belt on the waist of Masvidal after “Gamebred” defeated Diaz by doctor stoppage.

Doctors, scientists and professors pen letter to Spotify over ‘menace to public health’ Joe Rogan

Note: This article have been indexed to our site. We do not claim legitimacy, ownership or copyright of any of the content above. To see the article at original source Click Here

Related Posts
Alexis Mac Allister: Truth behind 'release clause' claims revealed thumbnail

Alexis Mac Allister: Truth behind ‘release clause’ claims revealed

Liverpool's Alexis Mac Allister does not have a release clause in his contract, a report has revealed.Rumours emerged from Argentina last month suggesting Mac Allister's Liverpool contract included a 'secret" £60m release clause which Real Madrid were said to be ready to trigger. However, The Athletic have revealed that no such clause exists, and Mac
Read More
Spišiaci vrátil Košičanom dve vysoké prehry, inkasovali len v oslabení thumbnail

Spišiaci vrátil Košičanom dve vysoké prehry, inkasovali len v oslabení

Všetky zápasy vyhrali domáce tímy.SPIŠSKÁ NOVÁ VES. Hokejisti HK Spišská Nová Ves zvíťazili v 32. kole Tipos extraligy nad HC Košice 5:1.V treťom vzájomnom zápase prebiehajúcej sezóny 2021/22 prvýkrát vyhrali Spišiaci, predtým sa po víťazstvách 7:1 a 5:1 tešili Košičania.Domáce prostredie využili aj hráči HC´05 Banská Bystrica, ktorí zvíťazili nad posledným MHK 32 Liptovský Mikuláš…
Read More
Index Of News
Total
0
Share