One of the major retailers in Morocco, Aswak Assalam, has just launched a mobile application “intuitive and complete” which allows both to dematerialize its loyalty program and to support the development of its services e-commerce and drive, this Monday, January 10, 2022. The company said that this action aims to accelerate its phygital strategy. Overall, the application will serve to build customer loyalty and facilitate online shopping with access to Aswak Assalam’s 15 departments as well as its 6,000 references (market, fresh produce, groceries, accessories, linens, toys, appliances and many more). The new app is available on Google Play and Apple Store.
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