Apple is again at the top, having shipped the most smartphones from every manufacturer in the 4th quarter of last year. In the third quarter the company was in second place, but now it has overtaken Samsung and found itself in first place again. All this, of course, thanks to the good performance of the iPhone 13.
In fact, analysts from Canalys described iPhone shipments to mainland China as “unprecedented”. Apple supply chain is recovering, but it still can not produce enough iPhones to meet demand, so it had to prioritize some markets over others.
The Cupertino-based company is not the only one that struggles with customer satisfaction and increased supply. Canalys warns that large foundries will take years to expand chip production capacity. their products to focus on the best-selling models.
Samsung, which topped the 1st, 2nd, and 3rd quarters, dropped to second place, but is closer at Apple than it was in the last quarter of 2020.
This is a natural cycle for Apple – new iPhones will be released in September or November and will help boost sales, with data in the market to change later.
In the 4th quarter of 2020, Apple and Samsung controlled 23% and 17% of the market, respectively, in the 4th quarter of 2021 the numbers were 22% and 20%. Xiaomi, Oppo, and Vivo saw one unit stop or fall.
Supply chain problems hampered market growth, so quarterly shipments for the fourth quarter of last year were just 1% higher than the corresponding period of 2020.
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