On Wednesday (29 May) Fanatics Sportsbook became the fifth operator to launch in the smallest US state. Fanatics is now live in 21 states.
Fanatics, which purchased PointsBet’s US assets last summer, went from being live nowhere in the US in January 2023 to now being in 21 states. The deal gave Fanatics access to 20 US markets.
The company most recently launched sports betting and online gambling platforms in New Jersey in May. That launch marked the completion of the PointsBet deal.
Fanatics first launched in four states in beta mode in August 2023. From there, the company has launched across the US, including in Arizona, Illinois, New York and North Carolina.
BetMGM, Caesars Sportsbook, DraftKings and FanDuel are all live in the state. Lawmakers in Wyoming legalised digital sports betting in April 2021 and the Wyoming Gaming Commission launched two operators on 1 September 2021, ahead of the NFL season.
Fanatics Sportsbook cross markets
According to a Fanatics press release, the app is available to download on iOS and Android devices. The company uses its sportsbook to cross-market with its merchandise and trading-card arms.
It offers consumers the opportunity to earn “FanCash” that can then be spent on the broader Fanatics commercial website. Bettors earn 5% FanCash every time they place a bet – win or lose.
Wyoming’s new law allows for digital sports betting only. When passed, Wyoming was the second US jurisdiction behind Tennessee to create a digital-only market. The law also allows legalised daily fantasy sports, but Wyoming does not have online gambling. A bill to expand the market was introduced in February, but did not get a vote.
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