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Good morning, Marketers, and are you thinking about what fresh new ideas could make your brand’s presence on the metaverse pop?
If you’ve been reading the Twitter, you might have caught a bleak demo from Walmart, and all the geniuses throwing food, or virtual gallons of milk, at it over the last couple days. The video is actually from 2017.
The point is, innovations that could be imagined around brand presence, or CX, in a virtual environment aren’t that different from the ones already delivered in the current digital space. And they have to translate to the offline demands of the customer.
If I had on my VR headset and a virtual store associate appeared, and told me that a product I discovered there could be shipped to my home in a dependable timeframe, I’d definitely be onboard. And if I could apply a 20% discount from an NFT coupon I picked up from the virtual floor, even better.
Chris Wood,
Editor
“There may be very specific areas where Web3 projects intersect with the media/advertising landscape and add value. Single sign-on NFTs. Verification of advertising transaction counter-parties. I’ll wait and see.” Ari Paparo, Head of Partnerships and Strategy for Freewheel
About The Author
Chris Wood draws on over 15 years of reporting experience as a B2B editor and journalist. At DMN, he served as associate editor, offering original analysis on the evolving marketing tech landscape. He has interviewed leaders in tech and policy, from Canva CEO Melanie Perkins, to former Cisco CEO John Chambers, and Vivek Kundra, appointed by Barack Obama as the country’s first federal CIO. He is especially interested in how new technologies, including voice and blockchain, are disrupting the marketing world as we know it. In 2019, he moderated a panel on “innovation theater” at Fintech Inn, in Vilnius. In addition to his marketing-focused reporting in industry trades like Robotics Trends, Modern Brewery Age and AdNation News, Wood has also written for KIRKUS, and contributes fiction, criticism and poetry to several leading book blogs. He studied English at Fairfield University, and was born in Springfield, Massachusetts. He lives in New York.
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