MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily.
Good morning, Marketers, and what is the best way to personalize your messaging in 2022?
It might be different this year than in recent years. Everybody is different, of course (that’s why marketers personalize). But there are indications that more consumers across the board are leery of the data that’s out there about them.
One solution to these concerns is a more transparent conversation about the data and how it is used. Another solution is more data. It doesn’t necessarily have to be more personal data – it can be contextual and predictive in nature. But the goal for any personalized messaging, now more than ever, is relevance.
Relevance, helpfulness…value. The value exchange with the consumer has to overcome any marginal, or more troubling, concerns over privacy.
Chris Wood,
Editor
Quote of the day: “Web3 treats individuals as owners not as products,” Charlie Silver, CEO, PermissionIO
About The Author
Chris Wood draws on over 15 years of reporting experience as a B2B editor and journalist. At DMN, he served as associate editor, offering original analysis on the evolving marketing tech landscape. He has interviewed leaders in tech and policy, from Canva CEO Melanie Perkins, to former Cisco CEO John Chambers, and Vivek Kundra, appointed by Barack Obama as the country’s first federal CIO. He is especially interested in how new technologies, including voice and blockchain, are disrupting the marketing world as we know it. In 2019, he moderated a panel on “innovation theater” at Fintech Inn, in Vilnius. In addition to his marketing-focused reporting in industry trades like Robotics Trends, Modern Brewery Age and AdNation News, Wood has also written for KIRKUS, and contributes fiction, criticism and poetry to several leading book blogs. He studied English at Fairfield University, and was born in Springfield, Massachusetts. He lives in New York.
Note: This article have been indexed to our site. We do not claim legitimacy, ownership or copyright of any of the content above. To see the article at original source Click Here
Lipfidence Lip Lightening Cream for Dark Lips|Lip Lightener for Smokers and Non-Smokers | Help fade lip discoloration with Alpha…
$22.99 (as of January 23, 2025 19:56 GMT +00:00 - More infoProduct prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on [relevant Amazon Site(s), as applicable] at the time of purchase will apply to the purchase of this product.)
ThinkLearn Car Vacuum Detailing Kit, Interior Car Cleaning Kit with High Power Handheld Vacuum and 7Pcs Detailing Brush Set, Well-Designed Women's Pink Car Accessories Bag
$39.99 (as of January 23, 2025 19:24 GMT +00:00 - More infoProduct prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on [relevant Amazon Site(s), as applicable] at the time of purchase will apply to the purchase of this product.)
Neenah Index Cardstock, 8.5" x 11", 90 lb/163 gsm, White, Lightweight, 94 Brightness, 300 Sheets (91437)
$12.99 (as of January 23, 2025 19:56 GMT +00:00 - More infoProduct prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on [relevant Amazon Site(s), as applicable] at the time of purchase will apply to the purchase of this product.)
IRIS USA Portable Board Game Organizer Plastic Project Storage Case Box with Snap-Tight Latch, 6-Pack, Fits 8.5" x 11" Papers, for A4 Papers Magazine Document Craft Hobby Art Supplies, Thick, Clear
$34.99 (as of January 23, 2025 19:24 GMT +00:00 - More infoProduct prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on [relevant Amazon Site(s), as applicable] at the time of purchase will apply to the purchase of this product.)
