In developing countries, only 40% of people use the internet

Also, it is believed that there should be a more equitable approach along with an exchange global data, to develop digital public goods.

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The rate Mobile broadband penetration in Latin America during 2019 was 73%, due to differences in the bands and connection technologies (3G, 4G and now 5G), as well as the adoption of smartphones. However, it is estimated that, by 2025, the affordability of internet and data-enabled mobiles in the region will reach 80%.

In terms of mobile broadband, 93% of the world’s population was covered by a signal from at minus 3G in 2020. 5G connections are expected to be the key in data-driven digital economies, where the US, China and Europe today stand out.

4G technology coverage in developing countries is 82% and in rural contexts that of 2G is 8%. In addition, only 40% of people in these regions use the internet, and in least developed countries it is 20% and they do so at low download speeds and high prices, since the speed in developed economies was almost eight times higher than of developing countries. This is reflected in gaps in infrastructure or fiber optic broadcast.

The cost of owning a smartphone is a barrier to connectivity. In Latin America it represents 9% of the monthly gross domestic product (GDP) per capita. In addition, the cost increases due to the price of the mobile data plan.

By 2022, participation is expected to of global spending on digital advertising of the five main digital platforms (Alibaba, Amazon, Facebook, Google and Tencent) exceeded 73%, up from 50% in 2015.