Insects become new sushi: Ÿnsect sees Japan and South Korea as attractive markets for mealworm proteins

The company was founded in 2011 and breeds Buffalo Tenebrionidae and Morita Tenebrionidae (mealworms) and uses them for protein applications such as human foods and supplements, fish feeds, pet foods and plant fertilizers. ..

Currently, we operate a factory in France that handles animal nutrition and fertilizer, and a facility in the Netherlands that handles human nutrition.

“I focused on mealworms because they are easier to industrialize than other insects. Beef and chicken can get about 25-30% protein, whereas they can get about 25-30% protein. Mealworms have a high protein content of about 72% in powder and a low fat content, “said Bruno Grandsard, the strategic committee behind Ÿnsect’s global expansion.

Japan-US Strategy

Humans in Japan and the United States in the future We are planning to expand the nutrition business for animals and animals.

Ÿnsect’s human nutritional ingredient is a mealworm protein produced under the brand AdalbaPro, textured or powdered.

For example, isaac uses this powder for nutrition bars and ZIRP for Austria uses this powder for hamburger patties. Incorporated.

“For now, the most promising application is for sports bars. Athletes are very interested in performance and willing to give it a try if they find that a new type of product will work. It will give you, “Grandsard says.

At the end of 2021, Ÿnsect became one of the companies selected in the Japan External Trade Organization (JETRO) contest for overseas start-up companies interested in collaboration with Japan.

As it is a slightly new industry in Japan, the results of the contest contributed to the company’s name recognition. MUJI, a Japanese retailer, has launched a cricket cracker in 2021.

Ÿnsect is looking for partners in Japan and the United States to develop finished products, including AdalbaPro, as demand for fitness and sports nutrition is increasing.

“We want to find a partner Japanese food company to develop a solution for the Japanese market,” said Grandsard.

This was after Ÿnsect announced that it had partnered with the research division of South Korean retailer Lotte Research & Development Center.

The two companies will conduct joint research on insects and aim to develop insect-derived protein foods in South Korea.

Adalba Pro is currently produced in the Netherlands by Protifarm, which was acquired by Ÿnsect in early 2021. “We have just begun to build a second factory in the Netherlands for the human nutrition sector.”

In France, raised US $ 425 million to invest in new equipment. is doing. Currently, a new vertical farm is under construction that can produce 200,000 tonnes of protein material annually.

“We plan to have a manufacturing base in Japan in the next two years.” We are also discussing a manufacturing facility in the United States.

New Sushi

The company has an ambitious expansion target However, Grandsard immediately added that the aversion to insect food still remains in some markets and may take decades to be accepted.

In Europe and the United States, there was a feeling of resistance to eating raw fish, and it took many years to overcome it, citing sushi as an example.

Insects are considered new food in the EU, although more than 2 billion people in the world eat insects in some way.

In early 2021, the European Food Safety Authority (EFSA) was the first European Union (EU) to approve yellow mealworms for food as an insect-derived food. In 2018, France’s Agronutris, which was licensed under the new food regulations, proposed using whole dried yellow mealworm insects in the form of snacks.

Ÿnsect is also applying for insect protein powder as a new food.

EFSA has accepted several new insect-related food applications, and Grandsard hopes to get approval for more species of insects in 2022.

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