Rejane de Paula’s gaze on an effervescent Miami in an interview signed by the great journalist Paulo Navarro.
A super novelty for this year was the airlift made by the two who participated in two events – or rather experiences – in São Paulo in which they shared a little about their vision of how Miami continued to be an effervescent post-pandemic city . Showing the duo’s versatility in communicating with different audiences at an event at Galeria Caribé and at the São Paulo Experience tour for women.
Rejane shares with us a quick summary about how Miami always adapts to value its multiculture, art, design and build a unique and inspiring lifestyle! You participated in 2 events in São Paulo recently, how was sharing your luggage about Miami in this post Pandemic?
It was very interesting to share what happened in Miami in the last 2 years. We know that these were difficult years, but the city had a very positive impact due to the huge migration of Americans, mainly from NY and California. The city has improved a lot in the area of gastronomy and job creation due to the migration of technology companies. The profile of these new residents, who evade state taxes (Florida does not charge state taxes), are diverse, sophisticated, demanding, with a high income and seeking a better quality of life. That’s why there are so many new restaurants, luxury shopping, and pulsating entertainment in Miami. In addition, we will have the Michelin guide in 2022 (until then present in only 4 American cities – NY, Chicago, Washington and San Francisco), the result of the demand of this sophisticated clientele with money.
Why do you think Miami is a city that values art and the place so much?
Miami was highly impacted by Art Basel, the world’s largest art fair in art traded values and number of visitors. Furthermore, during Basel Art Week, private jet traffic is the highest in the country, outpacing the number of the Super Bowl final, which is a major sporting event in the country. The fair attracted galleries and artists to the city, creating a new ecosystem that fostered the creation and development of the city’s artistic world. The Wynwood neighborhood was also responsible for the democratization of art, attracting a large audience that can enjoy outdoor art, enjoying the large murals scattered throughout the neighborhood.
Design and art became part of the city’s skyline through the buildings of world-renowned architects and true artists, such as the 1000 Museum, by Zaha Hadid and Bjarke Ingels’ Grove Grand Bay, as well as beautiful parks displaying sculptures by renowned artists. We are surrounded by art on all sides. In fact, in some developments, when you buy an apartment, you are also buying a percentage of an artwork, such as the Oceana Bal Harbor building where the owners also own a wonderful sculpture by Jeff Koons on display at the entrance.
Because you think luxury brands are associated with large enterprises and the what does this represent?
Luxury brands, whether linked to fashion, cars or services, are part of Miami because the city has become a global city.
This customer travels the world and wants to have the same lifestyle wherever he is. In addition, each brand adds its style, whether from the fashion world, such as Armani and Fendi, from the automobile world, such as Porsche, Aston Martin or Bentley, or through the service offered, such as Ritz, Four Seasons, through the tradition and quality of service , as Baccarat still has the impact on price, due to the added value that each brand brings. The association of luxury brands to real estate projects reflects the brand’s lifestyle, which has its specific audience and also adds market value, which studies show around 20-30% of the property’s value.
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