LinkedIn has been making the monetization of its service a priority for some time. The professional social network now relies on the organization of paid events online.
Content monetization has become a common practice for social networks. Facebook, Instagram and Chinese TikTok are the pioneers. Although it does not compete in the same category, LinkedIn decided to take inspiration from it. The professional social network is however based on a more or less efficient economic model. Recruitment services are its main source of income. Their contribution is estimated at more than 50% of the company’s total turnover. Next come advertising and subscriptions.
LinkedIn wants to make content monetization an important source of income. To do this, the platform plans to rely on the Events feature.
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