A ministry led 192,000 teenagers and young people to Christ in 2021, through the )social networks. The Christian organization Groundwire has promoted a evangelism ) strategic since 2020, to bring the Gospel to the young generations.
Sean Dunn, president of the ministry, said that mission success is based on focusing on the right people. “We’re not going after atheists,” Dunn explained to Faithwire. “The media wants us to believe that everyone is an atheist, but in fact, 71% of Millennials and Gen Z believe that God is a real being.”
)According to Sean, young people believe in God, but in the current chaotic culture, they tend to ignore him. That’s why Groundwire uses the main social media that the new generation is connected to, to present the good news and help them develop a personal relationship with Jesus.
“What we’re really good at doing is interrupting them in their entertainment, on their small screen, and bringing their need, their purpose, to light,” Dunn explained. “We don’t need to convince them that God is real. We need to remind them that he is relevant and becomes relevant when faced with the needs in their lives.”
The leader from the ministry says that the strategy of digital evangelism has proven effective as Gen Z and Millennials are connected for many hours during the day. “We can’t make them go to church, but we can’t make them hang up. So what we do is we use content produced by Hollywood,” Sean said.
The ministry attracts young people with short videos that capture their interest. When their attention is caught, they are directed to Christian sites such as
)JesusCare.com, where there is a team available 24 hours to chat.
On the website, the plan of salvation is presented in an easy and youthful language, and it is also possible to make prayer requests and find a nearby church. Groundwire has been making great harvests for the Kingdom, with 116,000 conversions in 2020 and 192,000 conversions in 2021.
“ humiliated because you recognize that this is not happening because of us. It’s happening despite us,” testified Sean. “Our job is to stay focused on him and keep saying, ‘God, I need you to give us wisdom every step of the way, every day, whether we’re creating new content or figuring out how to spread it, we need your wisdom.’”
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