In episode #111 of ROI Hunters, Dener Lippert, CEO of V4 Company, and Ricardo Domingues, Head of Revenue at XP Inc, invite Marcus Marques, creator of the method “ business accelerator”. He will explain how he used this method in his business and the importance of having a team engaged with his company.
Regarding the importance of the company’s growth, Marcus Marques shares that a talent wears the your organization’s shirt not only for the salary at the end of the month. “A qualified professional engages in projects that he sees in the future. Nobody wants to be stagnant. So, if you don’t seek to accelerate the results of your company, how do you want to have good professionals by your side?”, he adds.
The entrepreneur says he started his operation in four people and , in the last year alone, there were almost 200 professionals at Inside Sales. “I needed to structure the team to keep the talents, so I created positions such as pre-sales team, sales executives, coordinators, commercial manager, using some examples. Sales is the engine of any brand”, concludes Marques.
Lippert shares the importance of not leaving a high percentage of revenue on a single professional. “At V4, we did not initially focus on major players, as a large part of my revenue would be concentrated on a single person, and that is risky. Therefore, we are concerned with conquering the market with SMEs and sharing the bills with a larger team.”
Guilherme asks Marques if, for him, when there is a large number of people for a management, he begins to accept salespeople with less potential for results. “If you want to grow the team very quickly, you will have to accept the drop in quality. There is no right or wrong, it’s a matter of choice”, emphasizes the creator of the “business accelerator” method.
Understand in this episode the trajectory of Marcus Marques and how he conquered more than R $150 million in sales. Listen to the other episodes in full on the players of your choice by clicking here: The official podcast on digital marketing and growth from InfoMoney.
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