Most talked about fragrances of 2023 – and one £18 mist that outsold designer EDPs

As we wave goodbye to another trip around the sun, it’s time to dive into the olfactory journey that defined the past twelve months for shoppers and beauty enthusiasts alike. Whether you loved the cosy allure of amber or to awaken your senses with zesty bursts of citrus, 2023 unfolded as a year brimming with aromatic surprises tailored to every mood and vibe.

Despite the enduring popularity of classic fragrances such as Carolina Herrera, now £95.63 here and Polo Red by Ralph Lauren, now £48.99 here , an unexpected standout emerged outperforming even the renowned EDPs of major brands. The Sol de Janeiro Cheirosa 62 body mist, £22 here, claimed one of the top spots offering a momentary escape from the dreary days of UK weather and transporting shoppers to the pristine beaches of Brazil, where the illusion of sun-kissed relaxation awaited.

Eager to uncover the full roster of fragrances that dominated the scene in 2023? Look no further—here’s the full list!

Best for teens

Marc Jacobs Daisy, £54.99 here

Packaging always plays a part in our fragrance choices and this bottle, with its fun daisies, will go down a treat with any teens in your household. The scent is a mix of fresh and earthy notes, from wild berries to jasmine. This is worthy of a spot on any bathroom shelf.

Best unisex

Byredo Blanche, £140 here

In the past year, genderless scents have really taken centre stage. This simple but oh-so-elegant fragrance has subtle and delicate notes of sandalwood and musk. It’s a bit of a splurge, but if you’re on the hunt for a gorgeous unisex fragrance that smells like fresh laundry, look no further.

Best for men

Ralph Lauren Polo Red, now £48.99 here

With its fierce, warm blend of red saffron, zesty lemon and fresh redwood, this is ideal for anyone on the lookout for a strong and charismatic scent. Bold red symbolises passion, courage and power, so it’s no wonder this is so popular with the men in our lives!

Best body mist

Sol de Janeiro Cheirosa 62, £22 here

We could all do with something to take our minds off the gloomy UK weather, and with this body mist you can be enveloped in a summery scent all year round. It was a 2023 viral sensation, putting body mists on the radar as the perfect way to smell delicious without the need to empty your bank account.

Best new trend

Balmain Hair Perfume, £90.50 here

Aside from traditional perfumes, hair scents have become increasingly popular in recent months and this is our top pick. It can be used as a finishing touch or a detangling spray and its lightweight formula won’t make your hair greasy or heavy. It will make you smell like a goddess with its pinewood, peach blossom and raspberry notes.

Best for her

Carolina Herrera Good Girl, now £95.63 here

With dark notes of cacao and light hints of jasmine, this bold fragrance is designed to inspire women to be fearless and true to themselves. The jaw-dropping stiletto-heel bottle screams “look at me” – it’s definitely not one to hide away in your bathroom cabinet.

Best fruity scent

Malin + Goetz Strawberry, £82 here

When Hailey Bieber declared it a “strawberry girl summer”, beauty fans went mad for creamy pink blushers and fruity red lip stains. Continuing the strawberry theme, this fresh scent strikes a perfect balance between sweetness and sophistication with its dynamic blend of bergamot and pink pepper. We’re sold!

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