New Balance x BEAMS BOY x BUZZ RICKSON'S triple collaboration model “327” released

Laying the foundation for New Balance running Lifestyle shoes “327” was born by combining the retro running shoes of the 1970s with modern trends and designs. It made its debut last year and became one of the most popular models, including selling out immediately. Four pairs of women’s collaboration models will be released this fall on the “327”, which has become a hot topic every time it is released. One of them, “327”, which is a collaboration of “New Balance x BEAMS BOY x BUZZ RICKSON’S”, will be on sale at limited stores from October 22nd (Friday). https://shop.newbalance.jp / shop / g / gWS327BEB

New Balance x BEAMS BOY x BUZZ RICKSON’S “327”

With BEAMS BOY, a women’s casual business format , A triple collaboration model with the Japanese brand “BUZZ RICKSON’S”, which is recognized worldwide for its faithful reproduction of military items. The popular model 327, which combines a modern design based on the retro running style, is arranged in a military style. The upper material is a ripstop made of strong nylon “Cordura” produced by American textile giant INVISTA. Sage Green, which makes you recognize the military at a glance, samples the vintage flight jacket “N-3B” of the 1950s owned by “BUZZ RICKSON’S”. The N logo on the side, which is the identity of “327”, is expressed only by stitching so that it is not noticeable in order to finish it in a military style. The mil-spec-style tagged tongue further enhances the military look. Comes with an original dog tag.

■ Product Overview
Part number: WS327
Color: BEB (CASTOR GRAY)
Price: 15,950 yen (tax included)
With / Size: B / 23.0-25.5cm New Balance official online store handles 23.0-25.0cm

Release date: Friday, October 22

■ Stores

New Balance Official Online Store https://shop.newbalance.jp/shop/g/gWS327BEB
BEAMS Official Online Shop https: // www.beams.co.jp/item/13310835424/?color=67
Beams Boy Harajuku and Beams Boys nationwide
Beams Boy will start pre-ordering from October 8th (Friday).

■ 327 and teeth
The “327”, which was born from the three models that represent New Balance running shoes in the 1970s, has a retro atmosphere but is fresh that has never been seen in New Balance. It features a design. From any angle that uses nylon material, rolls up the outsole on the toes and heels, retro image from the rugged outsole design, the presence of the oversized N logo, and impresses the entire shoe as a modern new silhouette The flared midsole creates freshness.

■ Design inspiration Three retro running shoes
(1976)
The “320”, the first model to establish the “N logo” design that symbolizes New Balance, won first place in the US “Runner’s World” magazine in 1976. State-of-the-art running shoes at that time. In addition to stable heel cup and forefoot cushioning, with sizing is also adopted, and this model is a model that boosted the presence of New Balance in running at once. In addition, this model is the first to adopt a shoe last exclusively for women.
(1977)
An off-road model that can be said to be the originator of the New Balance trail running model. This model is the beginning of the 500 series, which was created to run on dirt roads other than trucks. It features a unique design in which a rugged outsole with excellent wear resistance and grip is rolled up to the heel.
(1977)
Racing shoes developed as shoes for road racing. The unique sole structure and vivid color are impressive. It has become a model that represents New Balance with its lightness and high grip.

▼ BEAMS BOY about
A label started in 1998 for women who have a longing for the strength and background of men’s clothing. We propose the attractiveness and dressing of heavy-duty clothes, men’s clothes that were born as a standard item, and clothes that have a strong presence from a unique perspective of .

▼ BUZZ RICKSON’S about
A brand that pursues the history and pride of flight jackets, which was born in 1993. The reproduction work is particular about specifications, materials, forms, parts, and craftsmanship is put into each piece, and the charm that only the real thing has is approached.

▼ About New Balance
Headquartered in Boston, Massachusetts, New Balance said, “Clearly demonstrate responsible leadership, athletes are proud to wear, employees are proud to bring to the world, and the community. Our corporate mission is to establish a global brand that we can take pride in. New Balance, which was born in 1906 as a manufacturer of orthopedic shoes that cure arch support insoles and flat feet, is now a leading athletic brand company, starting with running, footwear and apparel for lifestyle, tennis, baseball, football and golf. We are developing. For more information on New Balance, see Please see https://shop.newbalance.jp
.

▼ New Balance Japan Official Facebook URL: https://business.facebook.com/NewBalanceJapan
▼ New Balance Japan Official Twitter @newbalance_jp URL: https://twitter.com/newbalance_jp
▼ Membership service “myNB” https://shop.newbalance.jp /shop/pages/guide_mynb.aspx

[ General Customers] New Balance Japan Co., Ltd. Customer Service Office 0120-85-7120