New Power campaign with environmental benefits – will sell used phones and computers for 100 million

Power is taking the first environmental step with a view to offering a solution for “mortgaging and selling used electronics.” This weekend, Elektrokjeden launches a nationwide deposit scheme for used electrical products and sales of certified, used products.

– The goal is for the deposit scheme to stimulate more people to deliver used electronics, instead to have them lying in drawers and cabinets. In this way, the scheme contributes to the products that can still be used being restored and having a new owner, that fewer electrical products are thrown away and that materials that can be recycled are made available, says the managing director of Power, Anders Nilsen , to Kampanje.

– A game changer
Power does not go quietly in the doors when they launch this, according to Nordic marketing manager, Johannes Ittelin-Brynildsen , who promises high media pressure.

– This is an game changer for the industry spring. We are the first with this scheme and therefore invest heavily in this communication job, he says.

Ittelin-Brynildsen believes Power “now takes a larger role in the entire product life cycle.”

– We have already built up support departments and smart services to take care of the customer after buy. Now we also take a clearer role in the products’ “last journey”, thus becoming a relevant destination in the entire life cycle of TVs, white goods, PCs and mobile phones, he says.

Here you can see the new commercial Power where the electronics chain wants Astrid to buy Frank’s old mobile.

– There will be a lot of pressure
The campaign will be launched in all Power markets and will go on the air in Norway, Denmark and Finland this weekend. As usual, it is Schjærven who has had his hand on the creative steering wheel.

– There will be a lot of pressure in all media in the future, and we expect a great effect from the campaign, in and with Power being the first electrical chain to address recycling in a good way, says advisor, Knut Røse , at Schjærven.

He expects that the film will give Power “great effect”.

– It has been very rewarding to make good communication around this . We see that customers demand such concepts more and more, regardless of industry. Power is once again the first to come out with a real game changer, he says.

He has, together with the chairman of the board and CEO of Schjærven, Ståle Schjærven , host advisor, while Øyvind Leonsen and Jon Erik Ski senior has been creatively responsible. Project leader has been Tone Bedzeti .

The film is produced by Fantefilm with the duo Henrik Sander and André Koot directed by

Aims at 100 million in second-hand sales
According to the CEO, Anders Nilsen, surveys show that the most important barriers to Norwegians not uses used electronics today, the fear that the product does not work properly, that it has been stolen as well as the absence of guarantees and the right of appeal and return.

– To offer facilitated sales through a well-known retailer, in addition to a guarantee on used products, will be able to change Norwegians’ views on the purchase of used electronics significantly, Nilsen believes, who says that the plan is to sell used electronics for NOK 100 million in the first year.

The power manager makes no secret of the fact that they are part of an industry with many challenges related to consumption, by fall and environment.

– We are constantly working on this, and the launch of RePower is the beginning of something bigger that can hopefully help to give electronics products a longer life, and thus reduce the consumption of, and the environmental impact of, this type of product. At the same time, this is also a commercial investment for us. We want the purchase, sale and repair of used electronics to account for a significant part of our revenues in the future, says Anders Nilsen.