On the occasion of its 65th anniversary, BASF Morocco intends to make real use of its slogan “ We create chemistry for a sustainable future ”by committing to climate neutrality.
BASF celebrates this year its 65 presence in Morocco and to do so, the company has decided to fully commit to climate neutrality with the theme “ the European Green Deal and the way in which Morocco can respond to it “.
To this end, the Director General (DG) of BASF Morocco, Khaldoun Bouacida, declared that on the occasion of this anniversary,” BASF is committed to integrating its slogan “We create chemistry for a sustainable future” into its entire portfolio of solutions ”, Before adding“ sustainable development means for us the ability to to combine economic success, social responsibility, environmental protection, while providing smart solutions and high quality products to all industries in the country . On this occasion, the employees of the company were invited to take part in a very symbolic social activity which consists of planting 65 trees in the region of Imlil ”explained the CEO.
In addition, BASF welcomed its partners and key stakeholders to join a table joint round, in order to debate the issue of the European Green Deal and what it can bring to emerging markets and more particularly to Morocco. This pact is also part of the company’s strategy to achieve net zero emissions by 2050. To this end, BASF plans to invest up to € 1 billion by 2025 in order to achieve climate neutrality, then an additional 2 to 3 billion euros by 2030.
Present for 65 years in Morocco and North and West Africa, BASF is starting its activities in 1956 in the Kingdom, under the name of IMACOCHIMIE. Ten years later, the company will change its name to become “BASF Maroc”, with a presence in 18 different countries on the continent.
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