Pepsi launches app and short ‘trailer’ to hype Super Bowl halftime show

January 20, 2022 by Michael Bürgi

Each year, Super Bowl halftime show sponsor Pepsi ups its promotional game a bit more over the year prior. And in the lead up to Super Bowl LVI Feb. 13 on NBC, the soft drink giant is trying out a few new tricks — possibly since there are five musical acts to promote, rather than just one or two.

In its 11th (but very possibly last) year of sponsoring the halftime show in the Super Bowl, Pepsi’s musical lineup this year features hip hop stars Dr. Dre, Eminem, Snoop Dogg, Mary. J. Blige and Kendrick Lamarr. Pepsi commissioned and is unveiling today a short film “trailer” called The Call, about how each of the artists got the call to come to L.A. to perform. Directed by F. Gary Gray (Straight Outta Compton, The Fate of the Furious), the glorified ad (with subtle Pepsi references in the background) will get widely distributed across Pepsi’s and each performer’s social media handles.

Pepsi is also for the first time launching an app, the Pepsi Super Bowl Halftime Show app, which is available through both Apple’s and Google’s app stores, that will house all manner of halftime-show-related content including behind-the-scenes footage with the artists, promotions and giveaways. “If we have this epic show, we have to tease it the right way,” said Todd Kaplan, vp of marketing for Pepsi.

Given that magnitude of talent, Kaplan explained that “last year we shifted our strategy to start talking about the show well in advance, and bring fans closer to the experience. Now with 5 epic talents all coming together, we thought this was a perfect way to tell the origin story of how Dr. Dre has assembled this lineup, but also to give fans earlier access and get people more excited to really engage deeper with the show.”

In 2021, Pepsi first moved to heavily marketing the halftime show six weeks ahead of the Super Bowl. The company also ventured into filmmaking, working with Showtime to make a documentary about The Weeknd’s halftime show, which generated a lot of social activity and memes, not all of it positive.

Pepsi launches app and short ‘trailer’ to hype Super Bowl halftime show

Note: This article have been indexed to our site. We do not claim legitimacy, ownership or copyright of any of the content above. To see the article at original source Click Here

Related Posts

“Father of Chinese Chips” Makes Another IPO Attempt

Recently, the official website of the China Securities Regulatory Commission (CSRC) showed that Vimicro has filed for listing guidance with the Guangdong Securities Regulatory Bureau, and CITIC Securities is the guiding institution. According to reports, Vimicro had applied for an IPO with the China Securities Regulatory Commission in 2018. In July 2020, it was transferred
Read More
Redmi Watch 2 Lite India Launch Likely Tipped For March 9 thumbnail

Redmi Watch 2 Lite India Launch Likely Tipped For March 9

        | Published: Thursday, March 3, 2022, 14:05 [IST] Redmi India has already confirmed that it will host an event in the country on March 9 to bring the Note 11 Pro series smartphones. Now, it has been hinted that a smartwatch will accompany these smartphones. While there is no confirmation regarding…
Read More
This LG UltraGear gaming monitor is over $340 off right now thumbnail

This LG UltraGear gaming monitor is over $340 off right now

Image: LG Scoring the perfect gaming monitor is imposs… wait, that can’t be true because this 27-inch LG UltraGear is 34% off right now on Amazon, bringing the price down to a stellar $657. That’s a significant discount, saving you $343 off its list price of $1,000—and while it isn’t its best price ever, it’s
Read More
Quordle today thumbnail

Quordle today

(Image credit: Getty Images) It's time for your daily dose of Quordle hints, plus the answers for both the main game and the Daily Sequence spin off. Quordle is the only one of the many Wordle clones that I'm still playing now, around 18 months after the daily-word-game craze hit the internet, and with good reason:
Read More
Designers sue Shein over AI ripoffs of their work thumbnail

Designers sue Shein over AI ripoffs of their work

A group of designers are suing Shein, the Chinese fast-fashion firm reportedly valued at $66 billion, for allegedly stealing independent artists’ works “over and over again, as part of a long and continuous pattern of racketeering.” The designers — Krista Perry, Larissa Martinez and Jay Baron — claim in their lawsuit that Shein’s “design ‘algorithm’
Read More
Index Of News
Total
0
Share