Runet users ordered services for 2.5 trillion rubles

From May 2020 to April 2021, Russians made 1 billion orders online and spent 2.5 trillion rubles on it. The average compatriot paid 36 thousand rubles for various services, according to a study by Data Insight and Avito.Services.
According to the survey, almost three quarters users successfully found on the Internet masters for solving urgent problems. For many, this format of ordering services has become familiar: over the past 30 days, 56% of respondents have been looking for contractors on the Internet.

activities and housework (for example, cleaning). 45% of online orders are in the Health & Beauty category. In addition, Russians are actively looking for specialists in the categories “Household services” (in particular, repair of household and computer equipment), “Cosmetic repair” and “Construction and overhaul”. The average check for online orders varies markedly: 1,700 rubles. for dry cleaning and more than 300 thousand rubles. in the construction industry.

The most active users of online platforms for ordering services are people aged 25 to 44 (53% of the audience). More than half – 54% – of customers on the Internet have an income above average. 67% of orders), photography and filming (64%). Men are more often interested in security (72% of cases), car services (62%) and construction and major repairs (59%).

For 39% of respondents, the main incentive online has become a pandemic, for 37% – time savings. At the same time, Russians are returning to platforms for repeat orders: 25% of customers choose this method because it avoids phone calls, 23% use services for recording with masters, and 17% hunt for discounts on platforms. Another incentive is the quality of the work performed: in 84% of cases, clients are satisfied with the work of the master.

Online survey was held in May 2021 among users from Russia aged 18–64. The target audience was users who made at least one order via the Internet in 12 months. An order via the Internet in the study is considered to be an order / record on the website or in the application, as well as cases when the customer found the contractor via the Internet, and then called the phone number indicated on the website / in the application. The study established quotas for gender, age and macro-regions representing the structure of the population of Russia. The study covers the following service categories: IT, Internet, Telecom; domestic services; business services; making something to order; beauty, health; Courier services; domestic staff services; education; security, safety; holidays and events; printing, advertising services; repair and maintenance of equipment; construction, major repairs; redecorating; improvement of the territory; transport services; car service; caring for animals; photo and video shooting.