During the first week of sales of the new line of iPhone 13 smartphones in Russia, citizens purchased 53.5 thousand devices, spending a total of 5.7 billion rubles. Writes about this “Kommersant” with reference to a source close to one of the major retailers.
As the interlocutor explained, the figures were better than the same period at the start of sales of the iPhone 12 and 12 Pro last year. The largest Russian mobile operators also reported growth. Vice President for Procurement and Development of the Svyaznoy network Mikhail Dogadin noted that the reason for the high sales of gadgets this year is associated with the availability of goods, since last year there was a strong deficit.
At the same time Inventive Retail Group, which owns the re: Store chain, noted that a shortage of new products is also observed this year. A company spokesman said that supplies are going on regularly, but so far the supply cannot meet the demand. However, he assured that this is a traditional situation for the first two weeks of sales of new iPhones.
Representative of AliExpress Russia Arkady Markaryan drew attention to the fact that the 13th series of Apple smartphones attracted the new model has far more iPhone 11 owners than last year’s iPhone 12, as “last year’s version was slightly different from the 11-series, but now Apple has updated both the processor and the camera.”
According to Mobile Research Group analyst Eldar Murtazin, Apple deliberately creates a moderate deficit to show the relevance of its new products. He said that the volume of the first batch of iPhone 13 was 55 thousand devices, while last year the total size of the first batch of the iPhone 12 line was 100 thousand. “That is, we see rather a slight decrease in supplies and sales, since the first batch is usually bought up in about a week,” he summed up. reported that the start of sales of the new iPhone 13 in Russia turned out to be a record in comparison with other Apple smartphones. In the first week after the new line entered the market, Russians bought 93 thousand devices. This is the number of smartphones that were registered in the networks of domestic mobile operators. None of the previous models of the last generation had such high performance, said Maxim Voevodsky, director of products and analytics at oneFactor.
Apple’s current smartphones went on sale at the end of September. According to information on the Wildberries marketplace, the most popular device at the pre-order stage was the iPhone 13 Pro with a 256 gigabyte drive, available for 109,790 rubles.
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