by
William D’Angelo
, posted 5 hours ago / 789 Views
The president of Square Enix Yosuke Matsuda in an interview with Yahoo! Japan says it is important Square Enix games sell well worldwide, however, it would be the wrong decision for its games to attempt to imitate western games.
“Nowadays, the games market is globalized,” said Matsuda via a translation by VideoGamesChronicle. “The domestic market used to be big, but now it is behind China and the US. If you are not recognised globally, you are not in business.
“But interestingly, if Japanese developers try to imitate Western games, they cannot make good ones. The designs of the monsters, and the visual and audio effects, are all still somewhat Japanese. And players around the world know that this is what makes Japanese games good.”
He added, “Overseas markets are important, but it is not enough to only develop for them.”
Square Enix alongside its Japanese studios also owns Crystal Dynamics and Eidos Montreal, which were acquired in 2009.
A life-long and avid gamer, William D’Angelo was first introduced to VGChartz in 2007. After years of supporting the site, he was brought on in 2010 as a junior analyst, working his way up to lead analyst in 2012. He has expanded his involvement in the gaming community by producing content on his own YouTube channel and Twitch channel dedicated to gaming Let’s Plays and tutorials. You can contact the author at wdangelo@vgchartz.com or on Twitter @TrunksWD.
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