Stensul, the no-code, collaborative email design platform has announced an integration with Salesforce Pardot. It is the first email creation platform to integrate with Salesforce’s B2B marketing automation offering.
Pardot users will be able to work collaboratively on emails in the Stensul platform, which seeks to make email creation simple and fast, then deploy those emails directly through Pardot. Many B2B teams already use Stensul and Pardot independently. The integration aims to make workflows smoother and more efficient.
Stensul already has integrations with Adobe Marketo, Oracle Eloqua and Responsys, Iterable, Braze, Movable Ink and others.
Read next: What are marketing automation platforms and what do they do?
Why we care. Adobe, Oracle and now Salesforce. For Stensul, this makes for a trifecta of integrations with major and widely used B2B marketing automation and engagement platforms. Welcome news, therefore, for Pardot users who will no longer need to manually transfer finished email campaigns to Pardot for deployment.
Other capabilities. In addition to creating emails for Pardot within Stensul, users will be able to control a range of Pardot email options from Stensul, such as subject line settings, and will be able to associate Stensul email templates with selected Pardot campaigns. Pardot email “type,” such as List Email and One-to-One Email can also be selected in Stensul.
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About The Author
Kim Davis is the Editorial Director of MarTech. Born in London, but a New Yorker for over two decades, Kim started covering enterprise software ten years ago. His experience encompasses SaaS for the enterprise, digital- ad data-driven urban planning, and applications of SaaS, digital technology, and data in the marketing space. He first wrote about marketing technology as editor of Haymarket’s The Hub, a dedicated marketing tech website, which subsequently became a channel on the established direct marketing brand DMN. Kim joined DMN proper in 2016, as a senior editor, becoming Executive Editor, then Editor-in-Chief a position he held until January 2020. Prior to working in tech journalism, Kim was Associate Editor at a New York Times hyper-local news site, The Local: East Village, and has previously worked as an editor of an academic publication, and as a music journalist. He has written hundreds of New York restaurant reviews for a personal blog, and has been an occasional guest contributor to Eater.
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