Suunto Sold To Liesheng

Dive watch maker Suunto announced this week that its parent company Amer Sports has sold Suunto to Liesheng, a Chinese technology company focusing on the smart and sport wearables electronics segment.

The transaction has been signed and it’s expected to close in the first half of 2022, according to a Suunto blog post. Terms of the transaction weren’t disclosed.

According to Suunto Brand President Heikki Norta:

“For you as a fan, community member and user of Suunto this change is actually not a change at all. Suunto brand and our products and digital services, watch update frequency, data protection practices, customer support and service – all of these and more continue normally. We stay committed and focused on developing our high-end products, inspiring adventurous lifestyle and on protecting our playground. Liesheng has indicated that Suunto will continue to run its operations from Vantaa, Finland.

“In the long run, partnering with our new owners will broaden our shoulders in the continued development of new fit-for-purpose products for the outdoor enthusiasts.

“During the past 22 years Amer Sports has offered Suunto a family of like-minded brands and an opportunity for the 85-year-old Finnish adventure brand to grow globally. I’m excited to start now the next phase of our journey and join forces with Liesheng. We make a great fit as our operations, markets and products complement each other.”