Browsing Tag
Brands
17 posts
Brands flocked to women’s sports in 2024. Did that push up overall sports marketing spending?
The WNBA enjoyed a banner season featuring newly minted superstars such as Caitlin Clark and Angel Reese while the NWSL saw TV audiences rise by almost 20% compared with the previous season, according to CBS. Advertiser dollars followed. During the 2024-25 broadcast year, GroupM — still the industry’s largest media agency network, at least for
Infinix Xpad will be the brand’s first tablet, coming soon
Infinix has been growing its sales a lot recently, and slowly expanding to more and more markets, and now its seems like it's almost ready to enter a new realm: that of tablets. The company is working on its first tablet, and this will be called Infinix Xpad. The name has been revealed through an
Why Levi’s and other brands are betting big on Chinese podcasts
Levi’s is riding the podcasting wave in China alongside Coach, Lancôme, and Louis Vuitton. Will it succeed?What happenedOn April 25, Levi’s released the first episode of its maiden Chinese-language podcast series titled Speaking with ‘Lee.’ As the denim giant dips its toes into this burgeoning medium in China, it marks a strategic, deeper foray into the hearts, and
Luxury Brands Are Leveraging Blockchain and AI
By Mark Hunter2 weeks agoMon Feb 12 2024 10:16:21 Reading Time: 2 minutes Luxury brands are starting to utilize blockchain for authenticity and insurance, fostering customer trust and enhancing business impact One such example is Vaultik, which has partnered with various luxury sectors, integrating Digital Product Passports The company is using blockchain and AI to
Celebrities and Brands Are Coming to BeReal. Can They Be Real?
Salzman says the presence of brands and celebrities on his platform will not be characterized by grandiosity. Instead, the app’s spontaneous nature will strip these idolized figures and brands of their glamor and larger-than-life personas.Timing Is EverythingJeremy Goldman, Senior Director at the marketing research firm Insider Intelligence, compares the objective of BeReal’s new features to
Monarch Brands Joins Hospeco Brands Group
2 minute read Monarch Brands April, 11 2023 Two powerful market leaders are joining together to form one powerhouse partnership. Hospeco Brands Group, a United States-based, full line manufacturer of personal care, cleaning, and protection products to serve the janitorial, industrial supply, automotive, foodservice, healthcare, and hospitality markets, is announcing a merger with Monarch Brands
| Published: Monday, May 16, 2022, 20:14 [IST] Vivo Y01 has arrived in India as the brand's latest Y series smartphone. It is Vivo's newest entry-level handset. The phone features an HD+ display, sports a MediaTek Helio P series processor, single rear and front cameras, and a beefy battery. The Vivo…
In the metaverse, brands’ FOMO is competing with consumers’ burnout
Marketers are experiencing FOMO around the metaverse, sparking a wave of brand activity, from branded in-game characters to non-fungible tokens, across a range of virtual platforms. But as brands start activating more frequently in virtual space, they risk burning consumers out on the concept of the metaverse before it can truly take shape.Following Facebook’s rebranding as…
Have Luxury Brands Gone Too Far With Their Recent Price Hikes?
What Happened: Another new year, another bout of luxury increases as brands continue to inflate their price tags. On January 18, Dior raised its prices, with a small-sized Lady Dior jumping from $4,800 (or 36,000 RMB) to $5,400 (41,000 RMB) — an increase of a whopping 17 percent.But even more controversially, another French brand, Celine, raised…
How brands are leveraging the power of ACR data on the open web
In the U.S. alone, the collective number of hours spent watching television in 2021 was 59.3 billion. It’s a massive number as well as a clear illustration of the ways habits have transformed in recent years. Amid global lockdowns and quarantines, consumers have been spending more time in their living rooms than ever before, seeking…