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‘We could have been clearer’: Oatly misleads consumers with CO2 claims, rules advertising watchdog thumbnail

‘We could have been clearer’: Oatly misleads consumers with CO2 claims, rules advertising watchdog

In January 2021, dairy alternative major Oatly rolled out a series of advertisements across television, social media, and the national press.The UK’s Advertising Standards Authority (ASA) received more than 100 complaints in response to these ads. The advertising watchdog investigated five environmental claims made by Oatly, and now, 12 months on, has published its ruling:…
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