Browsing Tag
Co-branding
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Co-branding collaboration: CRUST reveals new model to help big food firms benefit from upcycling
CRUST is best-known for the creation of its upcycled beer made using surplus bread from bakeries and e-commerce platforms, and also recently soft-launched an upcycled non-alcoholic beverage line CROP after various challenges in 2021, aiming for a full-scale launch in March 2022.According to CRUST Group Founder and CEO Travin Singh, in addition to the firm’s…