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‘constant

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Constant Contact acquires Australia-based Vision6 thumbnail

Constant Contact acquires Australia-based Vision6

U.S.-based digital marketing platform Constant Contact has agreed to acquire Vision6, an SMS and email marketing platform in Australia. Constant Contact is focused on delivering all-in-one marketing services for small businesses, while Vision6 provides marketing solutions, local customer support and data security for small businesses, government departments, nonprofits and marketing agencies.The deal is expected to…
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A ‘constant merry-go-round’: Nielsen and Comscore say the right things, but aren’t progressing fast enough for media buyers thumbnail

A ‘constant merry-go-round’: Nielsen and Comscore say the right things, but aren’t progressing fast enough for media buyers

September 30, 2021 by Michael Bürgi The move to planning and buying television nationally on an impressions basis rather than on ratings has been relatively smooth and steady over the last two years. But local buying and planning has been a bit of a messier story, especially in light of recent issues around Nielsen’s pandemic-related…
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