Browsing Tag
consumers
8 posts
How do consumers perceive ‘gut health’ products?
The gut health trend is booming, with brands from Zoe to Biotiful extolling the virtues of probiotics and prebiotics.Consumers clearly want gut health products. But why this is, and what concrete health benefits they hope for from such products, remains less clear.What do consumers want from gut health products? And how can brands communicate the
Identifying B2B and B2C consumers in a privacy-driven environment: The MarTech Conference keynote
Even with increasing privacy restrictions, marketers can still get the data they need to identify customers and personalize communications. This was one of the main themes of the keynote conversation which kicked off Day 1 of The MarTech Conference. “Whether we’re talking about B2B buyers or consumers, customers need you to know who they are
The biggest consumers of fake news may benefit from this one tech intervention
If you’re someone who’s “chronically online,” then chances are good that you’ve encountered content that is either false or misleading. This is officially known as “misinformation,” and according to non-profit organization KFF, during the COVID-19 pandemic, 78 percent of US adults were either duped or tripped up by at least one false statement about the…
‘Consumers want more than a simple score’: Behind the app rating the sustainability of products and their makers
UK smartphone app Impact Score is on a mission to help shoppers make ‘simple, informed decisions’ that will allow them live a more ‘sustainable lifestyle’. In doing so, the start-up hopes to encourage businesses to boost their sustainability credentials.Since launching on the market in 2018, the app has gained a significant following amongst brands and…
The Technologies Consumers Can Use to Combat Fraud
Opinions expressed by Entrepreneur contributors are their own. Cybersecurity has always been a hot topic, and 2021 is no exception. As more consumers go online for banking, shopping and other transactions during the pandemic, fraudsters are ramping up their efforts as well. While consumer fraud targets consumers, the focus of most of these attacks is to…
Do consumers have an appetite for change? IGD shines spotlight on healthy and sustainable diets
Acknowledging that unhealthy diets are the leading cause of ill health worldwide, the UK government developed dietary guidelines to help consumers achieve a ‘healthy, balanced’ diet.However, according to fresh research from commercial insight and social impact organisation IGD, the population is not taking heed.“The sad reality is that we’re a really long way from meeting…
Research carried out by flavour and fragrance company Givaudan across 6,000 European consumers shows that 60% of alcohol drinkers in Europe are reducing their consumption.The key drivers behind this ‘mindful drinking’ trend include improving general wellbeing (38%) saving money (33%) and improving physical fitness (31%).Consumers seek out low/no alcohol products across three key occasions: low-key…