Browsing Tag
Digiday
5 posts
Digiday+ Research deep dive: Publishers crack the code of making Instagram work for them
By Julia Tabisz • September 18, 2023 • 5 min read • Ivy Liu This research is based on unique data collected from our proprietary audience of publisher, agency, brand and tech insiders. It’s available to Digiday+ members. More from the series → Interested in sharing your perspectives on the media and marketing industries? Join the Digiday
Digiday+ Research deep dive: Are publishers cooling on Facebook?
September 5, 2023 • 6 min read • By Julia Tabisz Ivy Liu This research is based on unique data collected from our proprietary audience of publisher, agency, brand and tech insiders. It’s available to Digiday+ members. More from the series → Publishers’ relationships with the growing number of social media platforms have been somewhat fraught over
Digiday+ Research: Where publishers see revenue growth in 2022
January 19, 2022 by Max Willens For all the progress publishers have made in diversifying their businesses, many of them head into 2022 more optimistic about their advertising businesses than the revenue streams that complement them, according to new Digiday+ research. In November, Digiday polled publisher professionals on a number of topics, including how 2021…
In depth: How Digiday reporters are mapping the metaverse
To many, the metaverse might feel like an obscure, perhaps mysterious, part of the internet that’s exclusive to gamers, NFT collectors and over zealous tech CEOs. However, as the metaverse develops, the truth is that it has the potential to reshape the entirety of the online world in ways a lot of people don’t expect.…
Digiday+ Research: More than one third of publishers expect to run experiential activations for advertisers during the holiday season
October 5, 2021 by Max Willens The holiday season is still nearly two months away, but publishers are already expecting a bigger, better haul of ad revenue than they got last year, thanks in part to the return of two emerging revenue streams, according to new Digiday+ Research. In September, Digiday polled 62 publishers about…