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evolves
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Claire’s evolves beyond its mall brand roots to ‘be a first mover’ and appeal to Gen Z, Gen Alpha
July 10, 2023 • 3 min read • By Kristina Monllos Claire’s wants to be more than a mall brand. The 62-year-old accessories chain is “in the process of a multi-year journey” to reboot the brand and business, explained Kristin Patrick, evp and CMO of Claire’s. To do so, Claire’s has, among other efforts, already hired fashion