Browsing Tag
leveraging
3 posts
How brands are leveraging the power of ACR data on the open web
In the U.S. alone, the collective number of hours spent watching television in 2021 was 59.3 billion. It’s a massive number as well as a clear illustration of the ways habits have transformed in recent years. Amid global lockdowns and quarantines, consumers have been spending more time in their living rooms than ever before, seeking…
January 11, 2022
Leveraging space to advance stem cell science and medicine
The secret to producing large batches of stem cells more efficiently may lie in the near-zero gravity conditions of space. Scientists at Cedars-Sinai have found that microgravity has the potential to contribute to life-saving advances on Earth by facilitating the rapid mass production of stem cells. A new paper, led by Cedars Sinai and published…
December 30, 2021
Why Snap is leveraging augmented reality technology to get a leg up in the social commerce arms race
Snapchat’s iconic special effect filters, or “lenses” as the company calls them, aren’t just for dog ear or flower crown selfies anymore. As the social media commerce race heats up, the platform is asking advertisers to bet on its virtual reality technology to drive sales. So far, brands like Puma and Dior have, and others…
October 4, 2021