Browsing Tag
Media
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Social media fame to Bhojpuri movie offers, all you need to know about UP poll officer Reena Dwivedi
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Media Buying Briefing: Planning and activating around influencer marketing has gotten better, but measurement still has a ways to go
The embrace of social influencers by the major platforms, from Facebook and Instagram to newcomers like TikTok, has created a cottage industry — with a capital C. That’s because capital from brands and marketers continues to pour into the relatively nascent medium — eMarketer in January put out a report stating that three out of…
Media And Entertainment Companies Fine-Tune Return-To-Work Plans As Start Of Year 3 Of Covid Approaches
As the surge of Covid infections in December and January due to the Omicron variant continues to recede, media and entertainment companies are starting to update their return-to-office plans. Major talent agency WME reopened its U.S. offices in Los Angeles, New York and Nashville and welcomed workers back. Other agencies tell Deadline their plans are…
Social Media Main Source of COVID Info for Many Around the Globe
Editor's note: Find the latest COVID-19 news and guidance in Medscape's Coronavirus Resource Center. Social media platforms are key sources of COVID-19 information in some migrant and ethnic minority populations globally, a study of data from six countries shows. The research was released Wednesday in a special early publication in advance of the European Congress…
Screen Media Acquires Mena Suvari-Led Horror Film ‘The Accursed’ From ‘Willy’s Wonderland’ Helmer Kevin Lewis
EXCLUSIVE: Screen Media has acquired North American rights to the horror film The Accursed, from director Kevin Lewis (Willy’s Wonderland), which stars Mena Suvari (American Beauty), Sarah Grey (Power Rangers), Meg Foster (They Live) and Alexis Knapp (Pitch Perfect). The Chicken Soup for the Soul Entertainment company has slated the title, which is currently in post-production,…
Media Buying Briefing: Media by Mother’s Dave Gaines seeks out a new generation of talent to handle the ’90-second manifesto’
A recovering holding company veteran (mostly WPP shops), Media by Mother’s founder and CEO Dave Gaines has enjoyed the challenges of building a media agency from scratch over the last year, hard though it is amidst an industry-changing pandemic. Gaines has focused some of his efforts on the new forms of creativity — and new…
Hardly a day goes by without some company within the marketing and media ecosystem announcing another artificial-intelligence-driven tool, technology, platform or data product in service of media buying and planning. Many of these advancements have been driven by dramatically altered consumer-behavior patterns toward digital consumption — leaving media agencies, creative shops and marketers scrambling to…
Want to quit social media? Here’s how to delete your accounts.
This story has been updated. It was originally published on January 20, 2018. In theory, social media promises to connect you with the world. In practice, it compromises your personal privacy, puts you at risk of online abuse, and makes you unsatisfied and unhappy with your real life. If you’re irritated by Twitter or depressed…
Dutch media mogul meets government leaders over #MeToo allegations
THE HAGUE (Reuters) - Dutch media mogul John de Mol, billionaire owner of the production company behind hit talent show "The Voice", met with government officials on Wednesday to discuss allegations of sexual misconduct against celebrity jury members.De Mol is not personally accused or named in any of the legal complaints against people working for…
Media Buying Briefing: As independents set bullish goals for 2022, they grow their consultative powers
Could 2022 be the year of the independent media agency? And will their success, if achieved, come more out of the hides of the agency holding companies or the consultancies that have made their push (with limited results) into agency turf?An informal canvas of several independent agencies (including PMG, Crossmedia, Media Matters Worldwide, Traction and…