Browsing Tag
mergers
2 posts
CEOs sound off on mergers, healthcare disruptors
Skip to main content From left: Ketul Patel, Dr. David Herman, Airica Steed Health system CEOs are dealing with a range of concerns as they navigate staffing shortages, financial pressures and new competitors. In this first installment of a two-part roundtable series, Ketul Patel, CEO of Tacoma, Washington-based Virginia Mason Franciscan Health and president of Chicago-based CommonSpirit
In the age of ad tech mergers, IAS is prioritizing trust as it ads CTV sales to its business model
In 2021, Integral Ad Science (IAS) took the plunge into the connected TV space with the acquisition of Publica, a company that sells ad inventory for CTV publishers. This was a departure for IAS as it primarily focused on measurement verification and brand safety standards, but CEO Lisa Utzschneider said that it was the right…