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Why Niantic anticipates legal challenges from OOH companies and brands as it develops immersive AR activations

As software development company Niantic experiments with increasingly immersive augmented reality activations, the Pokémon Go developer is girding itself for a potential wave of unprecedented legal challenges.At the moment, the augmented reality space is a bit of a wild west, with creators using Niantic’s technology to virtually modify privately owned locations in the physical world
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