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NIL-driven
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NIL-driven Las Vegas college basketball event set with Alabama vs. Houston among marquee matchups
The Players Era Festival, a one-of-a-kind revolutionary regular-season men's basketball event to be held in Las Vegas this November, was formally announced Wednesday. Its primary marketing/selling point is based on the one facet of the college sports landscape that has changed the NCAA environment over the past three years: name, image and likeness compensation for players.Alabama, Creighton, Houston